
As we all know, there is no such thing as “get rich quick”, and anyone who tells you this is a liar. The bottom line is that it’s tough to gain a customer. You have to know how to write copy, how to write a good ad, how to make direct mail work, and how to sell more of your products and services to your existing customers.
Marketing isn’t easy at all. If you’re doing brand advertising, then more than likely you’re wasting money on all of your advertisements. I personally would never do brand advertising, because it just doesn’t generate the kind of response that I’m looking for. If you’re doing brand advertising, then I’m sure that you know what I mean. The true path in business success lies on 2 simple principles:
1) Generate a lead
2) Follow up on this lead
That’s it. That’s the secret. All I do is generate leads in my business.
My goal is to have a database of over 100,000 subscribers, all coming to me and doing business, and visiting my blog and forum for more excellent advice. With a huge subscriber list like this, it’s kinda easy to get sales.
But what about you? What’s the fundamental goal in your business? In order to see alot of repeat sales, you have to really build a mailing list. Even though new people may walk into your store today, that’s not where the core of your business lies. The core of your business lies in the “backend selling” to your existing customers.



